"If it's not about the children, it's about nothing."
The North Ward Center's Gala video honored the legacy of Founder
Stephen Adubato Sr. Rainbow Video went back through its archives
for interview footage of Steve shot throughout the years. Rainbow
wrote new interview questions and conducted interviews of key personnel.
We interspersed these segments with Steve's older interview responses to
tell the inspiring story of how The North Ward Center emerged out of one
man's passion to educate inner city children.
Proving that inner city children can excel was Steve's
original dream and his dream continues with the expansion of The Robert
Treat Academy North to include The Robert Treat Academy Central.
The entire story was told through interview responses and "B" roll.
No scripted narration was used. Storytelling, writing interview questions, and interviewing as well as
producing, directing, and editing done by Rainbow Video. (6:00)
While we were interviewing key personnel and
shooting "B" roll for the Gala video, we also shot statements and "B" roll for
related "explainer" videos. Although that meant additional editing, it
saved the client budget dollars, creating additional videos without additional
video taping time.
the Scenes An intimate look behind the scenes of a photo shoot for a major
advertising campaign to promote newly designed pearl jewelry. The
visuals and music had to work together to create the right "mood" and
support for the artistry of this high-end product line. (3:40)
Rainbow Video Inc. of NJ (the
Kretchmers) was selected by the State of New Jersey, Department of Education to
produce their Community Based Instruction marketing video to encourage
administrators and teachers to incorporate CBI into their curriculum for special needs
students. For disabled students learning out in the community is important because it
teaches them to navigate the real world.
90% of the footage was shot by
the client himself. Our challenge was to take his footage, shoot new footage,
and organize it all into a complete story. Susan Kretchmer wrote new interview
questions for a new group of administrators, teachers etc. Richard Kretchmer conducted the interviews. Together, Richard and
Susan organized the interview responses and Richard edited the story together
adding natural sound to bring the story to life. The story is told
with interview responses and “B” roll only. No scripted narration is used. (10:00)
Center for Autism
Through interviews with parents, the
video outlines the unique challenges for families with autistic children
in an urban community and addresses how the Center for Autism will offer
assistance and much needed services. This is the opening segment
announcing the Center for Autism. Produced, edited, and streamed
by Rainbow Video.
Process Legacy Video For 11 years,
Richard was the video editor of choice on this television series which
examines social and legal issues that affect New Jersey. Richard
was honored with 5 regional Emmy® Statue and 13 Emmy®
nominations for his work on this Public Television series. This video was created for the New Jersey
Network Legacy Awards Gala and was also used in the Due Process
Retrospective Legacy program. Richard was the editor and consultant on this
Michael's Medical Center Each of these 4 videos showcases a
different cutting edge treatment being offered at Saint Michael's:
Robotic knee surgery, Robotic heart surgery, Rapid Diagnosis of breast
cancer, and Diabetes education/treatment. Each video presents one
of these state of the art treatments through interviews with the doctors
performing these services and patients who have benefited from them.
Produced, directed, edited, and streamed by Rainbow Video.
E-Z Riser This construction company lifts roofs to transform obsolete low
buildings into modern marketable warehouse space. The purpose of
the video was to explain this unique patented process to skeptical
potential customers and to outline the benefits of this money saving
"green" alternative to demolition or other types of expansion.
From this client: "You guys did a great job. You brought an
excellent project in on time and on budget. And you were easy to
work with." Kevin Donnelly, VP Industrial Services Enterprises.
Written, produced, directed, edited, and streamed by Rainbow Video Inc.
This is a segment of the video. (3:00)
Postcard from Seaside Heights, NJ
Shot and video edited by Richard
Kretchmer, this video postcard is fast paced and fun! This creative
video has lots of layered video effects and custom video graphics.
Along with a Spanish producer/translator, Rainbow wrote, produced,
directed, and edited this series of Spanish commercials. The
commercials were aimed at the emerging Latino home buying market and
aired on Spanish broadcast TV stations in the tri-state area. The
commercial features all company staff as talent. (1:00)
Collection of TV
Commercials and Public Service
This is a montage
of TV commercials we have created. It includes a national Public Service Announcement (PSA)
for Alzheimer’s Association (3 awards), a campaign in Spanish for a
mortgage company, a national Igloo/Hula campaign
for Monitor Products featuring 8 television commercials shot in a custom
made Igloo set on a sound stage,
a local exercise
commercial, and a PBS series promo. (4:30)
Healthcare - Medical Training
Used by hospitals nationwide, this hour long healthcare training video
utilized 4 vignettes depicting medical errors, each followed by a
discussion by a distinguished panel of healthcare experts. This
program used all in-house talent. Rainbow Video designed the
program structure to foster an interactive classroom environment by
creating discussion points between each segment. Produced by Susan
Kretchmer. Dramatic film-style directing, multi-camera
live-switched directing, and non-linear editing by Richard Kretchmer.
Auto Pro This video introduces a series of training videos for car
dealerships across the country. These professional training
videos, geared to sales, service, and management personnel are available
on the client's website. All video training modules were produced, directed,
and edited by Rainbow Video.
Ward Gala Video This video showcased the Robert Treat Academy Charter School, a Blue
Ribbon school proving that education can work for inner city children. Produced,
directed, edited, and streamed by Rainbow Video Inc. (5:30)
Ward Gala Video This video celebrated the 10th anniversary of the Robert Treat
Academy Charter School and showcased the bright futures of the school's
alumni. Produced, directed, edited, and streamed by Rainbow
Video Inc. (8:00)
in the Sand Foundation Gala Video The biggest challenge in creating this video was the production
schedule. Rainbow had 10 days from first client contact to
presentation at the Foundation's Gala. In that time, Rainbow and
the client decided on an approach, which was to let interview responses
tell the story of the Foundation's work, instead of voice over
narration. Rainbow shot interviews of people helped by the
Foundation as well as the Founder, created graphic transitions, selected
appropriate music, and edited the interview responses for the final Gala
Rainbow Video created 5 videos for this non-profit organization
that provides scholarships to inner city students to attend private high schools.
produced, directed, and edited the video segments and created the Flash