The clients wanted to introduce a revolutionary new battery technology using a very modern approach. The Kretchmers' job was to take the highly technical information and make it not only understandable but exciting. The end result was a multi-layered, fast cutting MTV style marketing video. Highly stylized lighting and shooting with a Jimmy Jib rig transformed the clients' laboratories and added great visual interest. Written & produced by Susan Kretchmer and directed by Richard Kretchmer.
A montage of production shots.
