This documentary was part of a public relations campaign for a large association of retail jewelers.  It celebrates the local jeweler by commemorating a number of stores in business over 100 years.  Stock footage, antique maps, and jewelers' family heirlooms were used to tell the histories of these stores.  To ensure historical authenticity, Rainbow gathered old photos from historical societies and jewelers all over the country.  In many cases, jewelers took family photos right off their store walls. This program was produced & researched by Susan Kretchmer and directed by Richard Kretchmer of Rainbow Video Inc.