Created as part of JA’s consumer education campaign, this video is being shown on jewelry store counters across the country.  Romantic in tone, yet informative, its purpose is to stimulate interest in diamonds and to help consumers make an educated purchase. In addition to a short history of diamonds and how they became a symbol of love, the video also gives consumers specific guidelines for judging the quality of a diamond.  Produced by Susan Kretchmer and directed by Richard Kretchmer of Rainbow Video Inc.