Richard C. Kretchmer, President of Rainbow Video Inc. and award winning Producer/Director/Editor is known for his creativity, flexibility, and customer-focus as well as his attention to detail and organizational skills. Richard is an expert at creating training, information overview, and marketing programs.
Through the years, Rainbow Video has created videos for a variety of clients including the Bell System, Schering Plough, Atlantic Health System, Prudential, MetLife, and The Seeing Eye. Richard was a Resident Visitor for 17 years as a Producer/Director/Editor for Bellcore’s Technical Training & Development and Corporate Communication Departments. For the past 11 years he has also worked in broadcast television for NJN/PBS as a consultant, video editor, and broadcast engineer.

He is experienced in a variety of video styles including training, demonstrations, documentary, dramatization, interview, news, and video teleconferences. Clients appreciate his clarity in conveying complex subject matter and taking their information to the next level. His extensive experience since 1977 ensures a successful product.
Richard’s accolades include 5 EMMY® Statues, over 25 corporate communications video awards, and being honored by the Northern New Jersey chapter of the American Society for Training and Development (NNJ-ASTD) with the prestigious Ralph Ganger Award. He was also President of the North Jersey ITVA, International Television Association.

Prior to creating Rainbow Video Inc., in 1982, Richard was a computer programmer. This programming background has enabled him to move easily into creative digital media. The creative and communications skills that Richard has fine tuned through the years doing high quality video productions translate into projects that are well organized, visually appealing, and effective.


Susan Benvenuto Kretchmer, Producer and award winning writer joined Rainbow Video in 1991.  As Project Manager/Producer, Susan is responsible for budgeting, scheduling, logistics, and keeping the client informed on the progress of the project. She is highly detail oriented and organized. Susan has produced projects for such clients as Cadbury Schweppes, Atlantic Health System, The North Ward Center, Industrial Services Enterprises, Bellcore, and The Seeing Eye, to name a few.

In addition to producing, Susan is an experienced scriptwriter and script doctor who is able to organize information and communicate it effectively to the target audience. She is also adept at writing questions for “interview style” video programs in which the interview responses tell the story without any voice over narration. Her talent for keeping track of the many details of a project and her ability to communicate with the client and creative team keeps the project focused on the client’s objectives, ensuring a successful end result.

Prior to joining the company she was a Production Manager for 6 monthly magazines at a large publishing company in New York. After being promoted to Production Director, she supervised the layout, schedules, and production of 21 magazines, trained new department employees, and acted in a customer service capacity between the production staff of 20 and clients, vendors, and other departments of the company. Magazine production work is very detail and deadline oriented. This background has prepared Susan to play a key role as Rainbow’s Project Manager/Producer for the past 20 years.


Our staff, are seasoned professionals that are personally selected to suit your project and your special needs.